Elevating League and connecting with young and diverse audiences in New Zealand

The Ditch is a brand new show co-hosted by super league fan and former Crowd Goes Wild reporter Chris Key, and Pacific Community Sport journalist and ex Ōtāhuhu Leopards player Savannah Tafau-Levy, aiming to connect authentically with younger and more diverse audiences in NZ, particularly our Māori and Pasifika community. 

Jonny Errington, Chief Content and Commercial Officer says,  “From our data, we can see that for our Māori and Pasifika audiences, the League portion of their Sky viewing is double that of NZ European/Pākeha. Yet reaching that audience would need something different to what we were currently doing.”

‘The Ditch’ is on Sky Sport 1 (Wed, 8pm) and Prime (Fri, 7pm) and runs for 12 weeks.

Mānawatia a Matariki 

This year, we celebrate Matariki with a special televised event on Prime, broadcast LIVE from Te Papa. The special event commemorates the beginning of the Maori New Year and also the first year that Matariki is honoured with a Public Holiday.

The event runs from 6am to 11am on Friday 24 June and is hosted by Stacey Morrison and Mātai Smith.

New Zealand’s favourite TV ads

ThinkTV have partnered with leading insight and research agency TRA to regularly identify New Zealand’s favourite TVCs and provide key insights for all stakeholders to better understand what makes a TVC loved by audiences and effective for brands.

They’ll be running a survey every three months and asking a nationally representative sample a simple, umprompted question; “What is your favourite ad on TV at the moment?”, the most frequently mentioned favourites make up the top ten list.

Here are the latest results:

New Zealander's top 10 favourite ads in April 2022

1. Trustpower – Meant to be Together/Four Legs Good  +1 place since December
2. Westpac  – Together Greater +1
3. ASB – Ben and Amy -2
4. McDonald’s – General promotions +1
5. ANZ – We Do How +2
6. V Energy – Can You Feel It  +4
7. Waka Kotahi NZ Transport Agency  – Safe Limits +1
8. Cadbury – Mum’s Birthday Returning to the list
9. KFC – General promotions  Same place
10. Mitre 10 – With You All The Way  New to list

Read more here

WIN tickets to the Super Rugby Pacific Semi-finals

The Blues face off against the Brumbies this Saturday at Eden Park, kicking off at 7.05pm.

Click here to win a double pass!