A/Prof Pengji Wang ~ Associate Professor Business

Dr WANG Pengji is an Associate Professor in Business at James Cook University Singapore Campus. She obtained her PhD in Strategy and Policy at National University of Singapore. She has been teaching and doing research on digital marketing, sustainable marketing, strategy, and leadership of firms. She has published her research work in academic journals and books and served as the Associate Editor for Journal of Tropical Futures. She is also leading or involved in projects with various industry stakeholders, such as World Wildlife Fund, AustCham and Mandai group. 

Being an active researcher, Dr Wang has a strong methodological focus – she is well versed at employing different research methods (e.g., archival data, field survey and interview) and analytical approaches (e.g., Panel data regression, HLM, SEM, factor analysis, clustering analysis, and other quantitative approaches.) to address such issues. Her works have been published in Global Environmental Change, Journal of Business Research, International Business Review, Journal of Business Ethics, International Journal of Retail and Distribution Management, Journal of Cleaner Production, Corporate Governance: An International Review, etc.

Due to her academic excellence, she received the Research Excellence Award in 2021, Best Researcher Award and Best Academic Award in 2016 at at James Cook University Singapore Campus. Her paper "What do people “like” on Facebook? Content marketing strategies used by retail bank brands in Australia and Singapore" received the 2021 Australasian Marketing Journal Best Paper Award. 

She was also invited to lecture on International Business Strategy in Baden-Württemberg Cooperative State University.  

Currently, she is supervising PhD students on projects on Retail Branding, Live-stream e-commerce, Corporate Social Responsibility, Technology and HRM, and Circular City management. 

 

 

Teaching

• BU1003: Principles of Economics (Level 1; SIN)
• LB5234: Leading and Managing Organisational Change (Level 5; SIN)

Interests

Research

• Marketing, International Business, Strategy, Corporate Governance and Responsibility, Leadership and Circular Economy

Research Disciplines

• Marketing (3506)
• Strategy, management and organisational behaviour (3507)
• Human resources and industrial relations (3505)

Socio-Economic Objectives

• Expanding knowledge (2801)
• Management and productivity (1503)

Awards

• 2021 - Research Excellence Award, James Cook University, Singapore Campus
• 2021 - Australasian Marketing Journal Best Paper of 2021.
• 2016 - Best Researcher, James Cook University, Singapore Campus, for Demonstrated excellence in research
• 2016 - Best Academic, James Cook University, Singapore Campus, for Demonstrated professional approach to teaching, learning & supervision.

These are the most recent publications associated with this author. To see a detailed profile of all publications stored at JCU, visit ResearchOnline@JCU. Hover over Altmetrics badges to see social impact.

Journal Articles

• Chen S, Wang P and Wood J (2023) What is a retail brand - a systematic review of terms and definitions. International Journal of Retail and Distribution Management, 51 (5). pp. 653-673
• Wang P and McCarthy B (2023) Beyond positive and negative eWOM: the role of trust propensity and individuation in shaping consumers’ perception of brand image. International Journal of Hospitality & Administration, 24 (3). pp. 387-414
• Wang P, Zhao X and Lim C (in press) Leveraging subordinates for performance how managers benefit from mentoring relationships. Journal of Career Development,
• Kuah A, Xia Y and Wang P (2022) How Do Corporate Social Responsibility Engagements Drive Consumer–Company Identification in Singapore? Sustainability, 40 (10).
• McCarthy B and Wang P (2022) Shades of Sustainability: Who are the Buyers and Non-buyers of Sustainable Packaging? Journal of Food Products Marketing, 28 (4). pp. 153-178
• Pillai R, Wang P and Kuah A (2022) Unlocking corporate social responsibility in smaller firms: Compliance, conviction, burden, or opportunity? Thunderbird International Business Review, 64 (6). pp. 627-646
• De Silva M, Wang P and Kuah A (2021) Why wouldn't green appeal drive purchase intention? Moderation effects of consumption values in the UK and China. Journal of Business Research, 122. pp. 713-724

Book Chapters

• Wang P, Chen S, Cuifang A and Xiuxi S (2023) The post-pandemic workplace: Issues and insights for future research and action. In: Elgar Companion to Managing People Across the Asia-Pacific: An Organizational Psychology Approach. Edward Elgar, Cheltenham, UK, pp. 19-46
• Wang P, Wong C, Eijdenberg E, Bradshaw A and Tang C (2023) Organizational culture in Asian societies. In: Elgar Companion to Managing People Across the Asia-Pacific: An Organizational Psychology Approach. Edward Elgar Publishing, Cheltenham, UK, pp. 250-268
• Wang P, Zhang H and Wood J (2022) Achieving the Sustainable Development Goals - A tropical region perspective. In: Business, Industry, and Trade in the Tropics. Routledge, Abingdon, UK, pp. 68-96
• Zhang H, Wang P and Wood J (2022) Does institutional quality matter for the nexus between environmental quality and economic growth?: A tropics perspective. In: Business, Industry, and Trade in the Tropics. Routledge, Abingdon, UK, pp. 33-52

Conference Papers

• McCarthy B and Wang P (2022) Exploring the role of reef-friendly, edible packaging in reducing plastic pollution: proposition of a conceptual model explaining purchase intentions. Community Empowerment, Sustainable Cities, and Transformative Economies. In: BEMAS: 1st International Conference in Business, Economics, Management, and Sustainability, 2-3 July 2021, Cairns, QLD, Australia

More

ResearchOnline@JCU stores 41+ research outputs authored by A/Prof Pengji Wang from 2010 onwards.

Advisory Accreditation: I can be on your Advisory Panel as a Primary or Secondary Advisor.

These Higher Degree Research projects are either current or by students who have completed their studies within the past 5 years at JCU. Linked titles show theses available within ResearchOnline@JCU.

Current

• Consumer evaluation and advertising effectiveness in digital influencer marketing and live streaming e-commence (PhD , Secondary Advisor)
• Recovery of wast plastics in China and Australia based on Circular Economy principles (PhD , Secondary Advisor)
• Achieving Triple Win with Skills-Based Volunteering (PhD , Primary Advisor)
• Determinants of electric vehicle adoption in rural China: A multi-dimensional analysis. (PhD , Primary Advisor)
• Branding strategy of SME online stores (PhD , Primary Advisor)

The map shows research collaborations by institution from the past 7 years.
Note: Map points are indicative of the countries or states that institutions are associated with.