Advertising and Digital Communications Services Scheme
- Recommended
| Date: | 1 May 2014 - 30 Apr 2025 | |
|---|---|---|
| Updated: | 31 Mar 2022 | |
| Managed: | Department of Customer Service | Contact owner |
| Type: | Whole of government | |
| Scheme Number: | SCM2701 |
What's covered
This scheme offers a range of services across 11 capabilities:
- market research
- strategy
- marketing and campaign services
- public relations
- social media
- Indigenous communications and engagement
- CALD communications and engagement
- visual communications
- written communications
- digital communications
- production.
Media planning and media buying services are excluded from this scheme. For more information on these services, go to NSW Government advertising.
Why use the scheme
The scheme:
- makes it easier for NSW Government departments and agencies to source approved suppliers for a range of marketing communications services
- gives marketing service providers with relevant and proven expertise the opportunity to deliver work for NSW Government
- helps aggregate government spending to ensure value for money.
Who to contact
For information or advice, you can contact the scheme owner, the Department of Customer Services, by emailing advertising@customerservice.nsw.gov.au
Approved suppliers
The list of prequalified marketing service providers is made up of small, medium and large businesses across all 11 capabilities.
If you have a buy.nsw Supplier Hub account and are logged in, you will be able to access the list of suppliers . If you do not have an account, it is quick and easy to register. You can create your account via the Supplier Hub .
How to buy
Additional to any guidelines specific to your department, the following procurement rules apply when using a service provider on the scheme:
- if the contract value is up to $150,000, you'll need 1 quote
- if the contract value is more than $150,000, you'll need 3 quotes.
We recommend using a standard form of agreement to formalise your agreement with a scheme service provider.
Download the agreement from the government advertising section on the NSW Government website.
If you contact a supplier on the scheme, please fill out this form upon engagement or contracting their services.
How to apply: step by step
- Log in with your supplier account. If you don’t have one yet, you can sign up now.
- Start an application to join the scheme. You’ll need to answer questions and upload required documents.
- Submit your application.
We'll assess your application according to the following criteria:
- demonstrated experience, performance and effectiveness of the services covered in this scheme
- references
- other criteria, specific to any new category during the life of the scheme.
Application how-to guides
For assistance with applying, refer to the how-to guides:
Download scheme rules
Please refer to the scheme conditions DOCX, 114.21 KB for further information on the scheme rules and requirements.