It's Time

Watch. Follow. Support.

That’s right Aotearoa – it’s time. Time to get behind our amazing female athletes and teams.

Sport NZ research shows that there’s a gap in support for our female elite athletes when compared to male athletes. A gap in knowledge, how much we read, watch, attend and generally support our women on the world stage.

That’s why Sport NZ has launched the “It’s Time” campaign and is working with sports to showcase what’s great about women’s sport and how you can get in on the action.

With the FIFA Women’s World Cup on home soil this July and August and many other incredible events across the year, it’s time to watch, follow and support women’s sport.

It’s Time to make this a level playing field for all our elite athletes.

It's time animated banner

Women’s sport is on the rise

New research commissioned by Sport NZ shows interest in women’s sport and awareness of female athletes is growing, driven by the recent Rugby and Football World Cups. Check out our infographic to learn about this and other positive findings about the 2023 women’s sporting landscape.

View the infographic

Give your support to women’s sport

Tune In

A lot of top sport is broadcast on Sky and Spark Sport, but there’s also an increasing amount of free-to-air coverage of women’s sporting events, plus radio coverage and live-blogging on major news websites.

Social Media

Following teams and national sports organisations is a great way to learn more about our top female athletes including where they’re competing and how you can watch their events. Don’t forget to like, comment and share to show your support.

Buy Tickets

The rugby and football world cups are just two of many top women’s sporting events taking place right here in Aotearoa. Attend one of the upcoming events to show your support for the women’s game.

Media Coverage

There’s never been more coverage of women’s sport then there is right now. With 28% sports news coverage devoted to women’s sport, New Zealand is way above the global average of just 4%. Make the most of it to track the progress of our top female athletes and find out more about them.

Media and Resources

2023 It’s Time Research

Baseline research was first conducted in June 2022 and showed that awareness of female athletes is significantly lower than comparable male athletes. One year on, new research shows awareness and interest in women’s sport is growing.

Women's Sport Infographic

Media and Gender Study

Sport NZ and Isentia are into the third year of a major study of gender balance in sports news coverage and the journalists doing that reporting.

Media and Gender study

2022 It’s Time Research

Research commissioned by Sport NZ shows awareness of female athletes is significantly lower than males, particularly in team sports.

Women's Sport Infographic

Media Release

Sport NZ launches campaign to build support for elite women’s sport.

Read the Media Release

If you require an accessible version of any content on the site please contact us and we will be happy to assist.

Get Active