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Dr Catherine Archer

Senior Lecturer

Staff Member Details
Telephone: +61 8 6304 863045486
Mobile: 0438 872 728
Email: catherine.archer@ecu.edu.au
Campus: Mount Lawley  
Room: ML6.112  
ORCID iD: https://orcid.org/0000-0003-3710-0999

Catherine in a Senior Lecturer in the School of Arts and Humanities.

Current teaching

  • CMM6116 Methods of Enquiry
  • CMM5180 Public Relations Strategies
  • International examiner for LSPR Indonesia
  • Teaching into CPR6110.2 Communicating and Promoting Research

Background

Dr Catherine Archer is a researcher and senior lecturer specialising in strategic communication at Edith Cowan University. Catherine’s current research interests include social media, particularly related to families, health, influencers and ethics. Catherine has published in academic journals and presented at many international conferences. Prior to working as an academic, Catherine had more than 15 years in industry, working in health services marketing management as well as public relations, communications and consulting.

Professional associations

  • 2019 - Public Relations Institute of Australia - awarded the honour of Fellow, previously Member.

Awards and recognition

  • 2019 - Elevated to Fellow, Public Relations Institute of Australia. National recognition for service to society, my profession, industry and academia.

University and National Teaching Awards

  • 2020 -  Murdoch University College Team Teaching Recognition Citation Award for COM101 Social Media, with Deborah Williams
  • 2013 -  Curtin University Teaching and Learning Award 2013 for ‘Programs that enhance learning’ with Katharina Wolf
  • 2007 -  Curtin Business School Teaching and Learning Award
  • 2007 -  Team Teacher of the Year Commendation

National and International Research Awards

2020 - Best paper award, Asia Pacific Public Relations Research and Education network Conference (voted by peers at conference) with co-author Kate Delmo for “Using Instagram Children to Elicit Stakeholder Trust: How PR has adapted to the selling power of ‘kidfluencers’”

Research areas and interests

  • Social media and its impact on individuals, organisations and society
  • Families’ use of social media
  • Social media influencers
  • The ethics and regulation of social media use
  • Environment Society and Governance (ESG) in communication
  • International and cross-cultural communication
  • Children, motherhood, and family studies
  • Equity and diversity

Qualifications

  • Doctor of Philosophy, The University of Western Australia, 2017.

Research Outputs

Journal Articles

  • Archer, C., Delmo, K. (2023). Play Is a Child’s Work (on Instagram): A Case Study of the Use of Children as Paid Social Media Influencers to Market Toys. M/C Journal, 26(2), x. https://doi.org/10.5204/mcj.2952.
  • Archer, C., Williams, D. (2023). #Parentlife: Key issues, benefits and advice for new parents using social media and mobile technology. International Journal of Birth and Parent Education, 10(4), x.

Journal Articles

  • Archer, C., Sison, M., Gaddi, B., O'Mahony, L. (2022). Bodies of/at Work: How Women of Colour Experienced Their Workplaces and Have Been Expected to ‘Perform’ During the COVID-19 Pandemic. Journal of Intercultural Studies, 43(6), 824-845. https://doi.org/10.1080/07256868.2022.2128091.
  • Williams, D., Archer, C., O’mahony, L. (2022). Calm the farm or incite a riot? Animal activists and the news media: A public relations case study in agenda-setting and framing. Public Relations Inquiry, 11(3), 403-425. https://doi.org/10.1177/2046147X211055192.
  • Vlasich, E., Lee, D., Archer, C. (2022). Tourism as a transformative economic agent in regional Australia: a case study of operators' use of social media. Worldwide Hospitality and Tourism Themes, 2022(Article in Press), TBD. https://doi.org/10.1108/WHATT-08-2022-0102.

Book Chapters

  • Archer, C., Leaver, T. (2021). Santa’s Little Helper and Star of Instagram, Elf on the Shelf: Gendered Labour, Normalising Surveillance and Digitising a Childhood Phenomenon. Young Children’s Rights in a Digital World (299-312). Springer. https://doi.org/10.1007/978-3-030-65916-5_22.

Journal Articles

  • Archer, C., Johnson, A., Williams Veazey, L. (2021). Removing the Mask: Trust, Privacy and Self-protection in Closed, Female-focused Facebook Groups. Australian Feminist Studies, 36(107), 26-42. https://doi.org/10.1080/08164649.2021.1969518.
  • Archer, C., Wolf, K., Nalloor, J. (2021). Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic. Media International Australia, 178(1), 106-113. https://doi.org/10.1177/1329878X20958157.

Book Chapters

  • Archer, C. (2019). Pre-schooler as brand extension: A tale of Pixie’s Bows and birthdays. Digitising Early Childhood (58-73). Cambridge Scholars Publishing.

Journal Articles

  • Archer, C. (2019). Social media influencers, post-feminism and neoliberalism: How mum bloggers’ ‘playbour’ is reshaping public relations. Public Relations Inquiry, 8(2), 149-166. https://doi.org/10.1177/2046147X19846530.
  • Archer, C. (2019). How influencer ‘mumpreneur’ bloggers and ‘everyday’ mums frame presenting their children online. Media International Australia, 170(1), 47-56. https://doi.org/10.1177/1329878X19828365.

Journal Articles

  • Archer, C., Kao, K. (2018). Mother, baby and Facebook makes three: does social media provide social support for new mothers?. Media International Australia, 168(1), 122-139. https://doi.org/10.1177/1329878X18783016.
  • Wolf, K., Archer, C. (2018). Public relations at the crossroads: The need to reclaim core public relations competencies in digital communication. Journal of Communication Management, 22(4), 494-509. https://doi.org/10.1108/JCOM-08-2018-0080.

Journal Articles

  • Archer, C., Wolf, K., Kao, K. (2017). Engaged and/or enraged: the perils of ‘innovative’ digital engagement around health issues. Asia Pacific Public Relations Journal, 18(2017), 1-17.

Journal Articles

  • Archer, C., Harrigan, P. (2016). Show me the money: How bloggers as stakeholders are challenging theories of relationship building in public relations. Media International Australia, 160(1), 67-77. https://doi.org/10.1177/1329878X16651139.
  • Pettigrew, S., Archer, C., Harrigan, P. (2016). A Thematic Analysis of Mothers’ Motivations for Blogging. Maternal and Child Health Journal, 20(5), 1025-1031. https://doi.org/10.1007/s10995-015-1887-7.

Research Student Supervision

Principal Supervisor

  • Doctor of Philosophy, GambleAware and DrinkAware: The delivery of responsibility communication by risk-industry social aspects public relations organisations

Associate Supervisor

  • Doctor of Philosophy, Return Serve: The Dialogical relationship in Australian and Chinese media coverage on Australia-China relations
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