Gold is the new black for CBA rebrand
Natasha GillezeauReporter
The Commonwealth Bank of Australia has launched its first major logo rebrand since it listed on the Australian Stock Exchange in 1991, ditching the black wedge for a shiny all-gold vibe in a move its marketing executives hope will communicate a message of optimism to customers.
The new logo includes an updated typeface and the company's "CAN" slogan is changing to "CAN lives here".
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