Morrow Sodali shakes up corporate PR with Citadel-Domestique merger

Two of Australia’s most prominent corporate communications firms, Domestique and Citadel-Magnus, will no longer exist as distinct brands after being acquired by Morrow Sodali, says the international boss of the private equity-backed consultancy.

Christian Sealey said Morrow Sodali, which is backed by TPG Capital, worked with more than 75 per cent of the country’s 100 largest listed companies – and there was “plenty of runway”. Morrow Sodali, once a proxy solicitation and shareholder engagement firm, now has a corporate governance team, a research division, a sustainability practice and investor relations experts. It swooped on Domestique to add to its growing communications wing, and acquired London PR firm Powerscourt in October.